What is social media?

The mean theme of this slideshare, composed of 26 pages, is to answer a question that too many articles has been written for, what is social media?

What is amazing into this slideshare is the quality of information gathered to form a clear definition over social media and using it. Not only did it started by explaining into a simple way the meaning of social media "Social media is just basic communication. Social media is like what you do everyday", but also, it explained fully how/why using it by comparing "social media strategy and digital marketing.

The page that I liked most is 5th page that I think is the mean key of any socail media strategy saccess "Social media : Reaserch, planning, listening then tactics".

Social Media Basics For Executives

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Video: web 3.0 a semantic by Kevin Kelly

Everybody tries to foresee and talk about the future of the web. Kevin Kelly gave an important vision of the future of the web. He provided a clear vision of the evolution of the web, from web 2.0 to web 3.0. For him, web 3.0 is a semantic web where everybody is connecting to the same machine. Here a few of his words: “We are the web. We are in the web. This is what I think the web for next 5000 days. It is not going to be better but only different...etc” In few words, the web will be like a sort of organism, a one machine where everybody is connected to.

Reputation Management: Own the Top 10 Results for your Brand By Mark Jackson

I recently received a call from a prospect who works in the infomercial space. They get plenty of traffic to their Web site, by virtue of the promotion on television, but they wanted to speak with me about conversion rate optimization.

While I shared some thoughts on the topic, and referred them to my friend Tim Ash who literally wrote the book on landing page optimization, these people might still want to consider SEO. However, this SEO effort would have a different focus: owning the top 10 results for mentions of their brand.

Reputation Management: Own the Top 10 Results for your Brand By Mark Jackson