Everybody tries to foresee and talk about the future of the web. Kevin Kelly gave an important vision of the future of the web. He provided a clear vision of the evolution of the web, from web 2.0 to web 3.0. For him, web 3.0 is a semantic web where everybody is connecting to the same machine. Here a few of his words: “We are the web. We are in the web. This is what I think the web for next 5000 days. It is not going to be better but only different...etc” In few words, the web will be like a sort of organism, a one machine where everybody is connected to.
dimanche 13 décembre 2009
samedi 12 décembre 2009
Reputation Management: Own the Top 10 Results for your Brand By Mark Jackson
I recently received a call from a prospect who works in the infomercial space. They get plenty of traffic to their Web site, by virtue of the promotion on television, but they wanted to speak with me about conversion rate optimization.
While I shared some thoughts on the topic, and referred them to my friend Tim Ash who literally wrote the book on landing page optimization, these people might still want to consider SEO. However, this SEO effort would have a different focus: owning the top 10 results for mentions of their brand.
Reputation Management: Own the Top 10 Results for your Brand By Mark JacksonHow to Lead Your Customers to Conversion By Carrie Hill
Does a number-one search engine ranking equal more revenue?
Several variables must be considered, but the base answer to that question is a resounding "maybe!" Rankings are great, but if your Web site isn't set up to help those visitors convert, you're just standing there next to the horse waiting for it to actually drink some water.
We look at online marketing somewhat like building a pyramid, starting with a large foundation, with increasingly smaller pieces as you get closer to the top.
How to Lead Your Customers to Conversion By Carrie HillThe Battle Between Usability and User-Experience
The main reasons why it is so hard to create usable products is that there is a conflict between a high-usability level and great user-experience. You might think this as strange, but there is a important difference between the two.
Usability
Usability is about the "ability to use" something. The aim for a usable product is to make it easy to use.
The Battle Between Usability and User-Experiencejeudi 3 décembre 2009
Linkbaiting and viral content vs buying links by Mr. Randfish
Mr. Randfish has posted recently an intersting slideshare where he explained plainly why he is against links buying. He clarified fully the danger of buying links and how they will effect badly websites ranking. To defend his opinion, he relied on different types of arguments. The most intersting of them is that google did not like link buying. To support the idea he evoked "the site clinic" realised several years ago by Matt Cutts. Google's webspam chief "commented that while Google saw several hundred links to the site, only three (yes 3 out of hundreds!) were passing link equity". Google is working to hard to indetify buying links and to stop their passing juice.
On the other hand, Mr. Randfish has presented an alternative to buying links which he called it "the low-risk road". This way respects one of the pillars of SEO to optmise smoothly step by step. As a SEO expert, you should know that you need to establish a confident relation between the website and search engine, especially Google who too suspicious. Mr. Randfish alternatives are "linkbait and viral content, respecting google guidelines..."
Read the full article "Strategies to Spend Money & Earn ROI from Link Campaigns (without "buying links")"to read the french translation Les stratégies visant à dépenser de l'argent en gagnant de ROI des campagnes de liens (sans "l'achat des liens ")
Pubcon 2009 Paid Links
mardi 24 novembre 2009
Discover What Google Really Thinks Of Your Pages
What does Google REALLY think of your site's pages? Think PageRank gives a clue? Perhaps if we were shown true PageRank, we could use it as a somewhat reliable gauge, but unfortunately, we don't have that luxury. But we don't need PageRank. We have a better way to determine the rate of importance that Google places upon each of those coveted pages of ours, but it takes a little effort on our part to uncover this goldmine of information.
What To Look For
Long ago, January 27, 2007 in fact, Aaron Wall said in a post titled, Cache Date as the New Google PageRank:
Discover What Google Really Thinks Of Your Pagesjeudi 19 novembre 2009
@referenceur_ma I scored a 66% on the Keyword Research Quiz @SEOmoz What about you? http://www.seomoz.org/keywo... I need to work more :(
If you think that you're an SEO/SEM expert, try this SEO quiz and proove it. The quiz has 17 questions which turn around the keyword search tools, number of queries... In few words, by participing into this quiz you will test your knowledge and learn new things.
ENJOY AND DON'T FORGET TO TELL YOUR FRIENDS
66% Take the quiz at SEO mozmardi 17 novembre 2009
How to Chase the Long Tail
You've probably heard a lot about the long tail of search. Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy, as we'll illustrate today by using a fictional golf club business as an example.
First, here's a chart of what the long tail looks like:
Long tailsbr />
dimanche 15 novembre 2009
Analyzing Short & Long Keywords Using Google Analytics
As a search agency we see many different styles of PPC campaign design, from in-house teams, other agencies, and occasionally running across those from the search engines themselves. Broadly speaking, campaigns can fit into one of two categories:
- Those heavy on keywords or phrases made up of low number of fairly generic terms (for the purpose of this article, referred to as “shorter keywords”)
- Those using a high number of terms ranging from generic to improbable (or “longer keywords”)
vendredi 13 novembre 2009
Tips and steps to create the right facebook fun page
Everybody knew the effect of the web 2.0 on SEO. Web 2.0 has introduiced new new rules, if I dear say has imposed new rules on SEO/SEM experts. One if these rules is to participate into social media blogs and try to attract the users in order to promote a product, a company or a person.
facebook is the greatest social media which has 30.000.000 membres. Facebook has turned to be an excellent and enormous source of traffic. Getting traffic is not the only important feature of facebook, but also there is groups and page funs. These two last features are too important to keep in touch with your the web users.
The below slide share explains how to create a successful fun page, how topormote it, and how to keep in touch and will exploit it to serve your business
vendredi 6 novembre 2009
Developing a Unique Selling Proposition
A Unique Selling Proposition is a critical element in your marketing. Not only does it convey to your customers your value it can also help in keeping your staff focused.
This article helps clarify the difference between a Unique Selling Proposition and a Tag Line. Then how to develop a Unique Sales Proposition, it also offers some examples for different business types. The application in our blog as always is on hire and rental companies.
Firstly what is the difference between a USP and a Tagline?
The following slide show is brilliant and really helps not only define them and the differences but also how to develop them.Developing a Unique Selling PropositionA new face to Google News Sitemaps
Given the feedback we get from publishers, we've redesigned our interface to make Google News Sitemaps more flexible and easier to submit. [As a reminder, a Google News Sitemap is a file created by publishers which gives you even more control over the content you submit to Google News].
We're currently in the midst of an exciting transition period and need your help to avoid interruption in crawling your content.To facilitate this transition, we'll have a six-month grandfather period during which you can continue to use the old format for any existing Sitemap that was originally submitted using the old format. Any new Sitemap submission must follow the new format. Please take a few minutes to make the shift. If no change is made by the end of the grandfather period, you'll no longer receive the benefits of having your articles crawled via a Google News Sitemap.
If your site is already included in Google News and you haven't submitted a Google News Sitemap yet, we encourage you to do so in order to manage your news content. Please visit our updated instructions for details on how to start using the new format...
Google news mapnews sitemap example
2010 Seo Sem Smo| It Is About The Content, Stupid
In 2010, when you consider SEO, SEM, SMO: don’t be stupid: the rules have changed again:
Beware outdated techniques and services: any methodology that is designed to bring an unworthy site up on the first page organic search results of Google and others, at best, will not work for long; at worst, these outdated, yet still widely offered services will get your website penalized, or even banned. Internet services and techniques, and the professors and self-proclaimed experts on the specific topics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM); and now Social Media Optimization (SMO) have always been purveyors and protectors of rapidly outdated skills sets: which is happening now at a much faster rate as the technology moves further into a parabolic curve of advancement...
2010 Seo Sem SmoWhy Social Media Is Vital to Corporate Social Responsibility
A cultural and corporate shift is taking place in the world. The result of things like the current economic climate and recognition of global climate change, society is starting to push past awareness and into action. As this transition takes hold, companies are evolving from their reactive states, and moving toward more pro-active approaches. Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens.
Corporate Social Responsibility
Until recently, corporate social responsibility among businesses has revolved around risk mitigation and self-regulation. Instilled to make sure companies would abide by the law and perform ethically, CSR has focused predominantly on issues of overtime in factories and sexual harassment.
social responsibility
Twitter Upgrades Its Search Engine
After months of saying that improvements were coming to its search engine, Twitter has announced a critical upgrade. In a blog post, Twitter says it has started an experiment that will “show higher quality results for trend queries by returning tweets that are more useful.” No details on how that will be determined, but it suggests that Twitter will incorporate the relevancy of a Tweet when users search for a term; right now, Twitter only returns a list of Tweets based on when they were sent.
Twitter cautions that the “improvement won’t be very noticeable at first”—but considering that its search function may be the most monetizable aspect of its service yet is currently so limited it’s important. And the microblogging service implies that it’s the beginning of a longer list of upgrades, saying in the post that “this is a small step toward unearthing more value in search and getting you more relevant results.”
Twitter Search Engine
The best practices and the abandoned SEO techniques
In the SEO world one thing is certain: the “best practices” come and go. Some times due to excessive spamming, other times due to the appearance of new technologies and methods, the above practices are abandoned.
Most of the techniques in SEO are based on the following principals:
- Spiders are stupid: Help them parse your site. Use the tools you have efficiently.
- Spiders are clever: Create quality content and they will find you and rank you well. Do not use black hat techniques because you will get banned.
- Focus on the user experience: Design the websites mainly (but not only) for users and give them what they need. This is how you will get links and traffic.
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