The best practices and the abandoned SEO techniques

In the SEO world one thing is certain: the “best practices” come and go. Some times due to excessive spamming, other times due to the appearance of new technologies and methods, the above practices are abandoned.

Most of the techniques in SEO are based on the following principals:

1. Spiders are stupid: Help them parse your site. Use the tools you have efficiently.


2. Spiders are clever: Create quality content and they will find you and rank you well. Do not use black hat techniques because you will get banned.


3. Focus on the user experience: Design the websites mainly (but not only) for users and give them what they need. This is how you will get links and traffic.

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