Video: web 3.0 a semantic by Kevin Kelly

Everybody tries to foresee and talk about the future of the web. Kevin Kelly gave an important vision of the future of the web. He provided a clear vision of the evolution of the web, from web 2.0 to web 3.0. For him, web 3.0 is a semantic web where everybody is connecting to the same machine. Here a few of his words: “We are the web. We are in the web. This is what I think the web for next 5000 days. It is not going to be better but only different...etc” In few words, the web will be like a sort of organism, a one machine where everybody is connected to.

Reputation Management: Own the Top 10 Results for your Brand By Mark Jackson

I recently received a call from a prospect who works in the infomercial space. They get plenty of traffic to their Web site, by virtue of the promotion on television, but they wanted to speak with me about conversion rate optimization.

While I shared some thoughts on the topic, and referred them to my friend Tim Ash who literally wrote the book on landing page optimization, these people might still want to consider SEO. However, this SEO effort would have a different focus: owning the top 10 results for mentions of their brand.

Reputation Management: Own the Top 10 Results for your Brand By Mark Jackson

How to Lead Your Customers to Conversion By Carrie Hill

Does a number-one search engine ranking equal more revenue?

Several variables must be considered, but the base answer to that question is a resounding "maybe!" Rankings are great, but if your Web site isn't set up to help those visitors convert, you're just standing there next to the horse waiting for it to actually drink some water.

We look at online marketing somewhat like building a pyramid, starting with a large foundation, with increasingly smaller pieces as you get closer to the top.

How to Lead Your Customers to Conversion By Carrie Hill

The Battle Between Usability and User-Experience

The main reasons why it is so hard to create usable products is that there is a conflict between a high-usability level and great user-experience. You might think this as strange, but there is a important difference between the two.

Usability

Usability is about the "ability to use" something. The aim for a usable product is to make it easy to use.

The Battle Between Usability and User-Experience

Linkbaiting and viral content vs buying links by Mr. Randfish

Mr. Randfish has posted recently an intersting slideshare where he explained plainly why he is against links buying. He clarified fully the danger of buying links and how they will effect badly websites ranking. To defend his opinion, he relied on different types of arguments. The most intersting of them is that google did not like link buying. To support the idea he evoked "the site clinic" realised several years ago by Matt Cutts. Google's webspam chief "commented that while Google saw several hundred links to the site, only three (yes 3 out of hundreds!) were passing link equity". Google is working to hard to indetify buying links and to stop their passing juice.

On the other hand, Mr. Randfish has presented an alternative to buying links which he called it "the low-risk road". This way respects one of the pillars of SEO to optmise smoothly step by step. As a SEO expert, you should know that you need to establish a confident relation between the website and search engine, especially Google who too suspicious. Mr. Randfish alternatives are "linkbait and viral content, respecting google guidelines..."

Read the full article "Strategies to Spend Money & Earn ROI from Link Campaigns (without "buying links")"

to read the french translation Les stratégies visant à dépenser de l'argent en gagnant de ROI des campagnes de liens (sans "l'achat des liens ")
Pubcon 2009 Paid Links