Mr. Randfish has posted recently an intersting slideshare where he explained plainly why he is against links buying. He clarified fully the danger of buying links and how they will effect badly websites ranking. To defend his opinion, he relied on different types of arguments. The most intersting of them is that google did not like link buying. To support the idea he evoked "the site clinic" realised several years ago by Matt Cutts. Google's webspam chief "commented that while Google saw several hundred links to the site, only three (yes 3 out of hundreds!) were passing link equity". Google is working to hard to indetify buying links and to stop their passing juice.
On the other hand, Mr. Randfish has presented an alternative to buying links which he called it "the low-risk road". This way respects one of the pillars of SEO to optmise smoothly step by step. As a SEO expert, you should know that you need to establish a confident relation between the website and search engine, especially Google who too suspicious. Mr. Randfish alternatives are "linkbait and viral content, respecting google guidelines..."
Read the full article "Strategies to Spend Money & Earn ROI from Link Campaigns (without "buying links")"to read the french translation Les stratégies visant à dépenser de l'argent en gagnant de ROI des campagnes de liens (sans "l'achat des liens ")
Pubcon 2009 Paid Links
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